Nas Prateleiras

International Commerce

How do England, Belgium, and other European countries manage to sell chocolates with a rainforest Amazonian look to the United States? Why isn’t Brazil capable of placing coffee beans on the shelves of Safeway, Walmart, and Vons? Columbia is able to sell coffee and everybody knows that is to hide the smell. Cuba –even with the embargo- manages to sell cigars to senators and businessmen. Brazil must stop exporting commodities and raw materials and start playing ball. Growth in the exportation of commodities will eventually lead to a fall in prices. Don’t sell cane sugar, sell alcohol. Don’t sell soy beans, sell tofu, soy meat, oil. Don’t sell green coffee beans, sell gourmet roasted coffee! Don’t sell cacao, sell chocolate! Don’t sell ass, sell style!